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COVID-19: implications for our practice

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Printed: 24/10/2021
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Last updated: 26/08/2019

Caregiver advertising

This policy applies when we are advertising for caregivers.

Upcoming changes for this policy

This content will be strengthened so it more completely reflects our commitment to practice framed by te Tiriti o Waitangi, based on a mana-enhancing paradigm for practice, and drawing from ​Te Ao Māori principles of oranga to support mana tamaiti, whakapapa and whanaungatanga. We each need to consider how we can apply these principles to our practice when reading this policy. The following resources provide support:
Practice for working effectively with Māori
Our practice shift

Advertisements are for general recruitment

Advertisements must not seek caregivers for specific tamariki.

Advertisements can be used to:

  • attract people who may be interested in becoming a caregiver
  • attract caregivers who are willing to provide a specific type of care, such as respite care or permanent care
  • seek caregivers with skills or knowledge relevant to the local care population.

Where we can advertise

Advertisements can be placed online or in print media.

Advertisements must not be placed anywhere that:

  • is inconsistent with the wellbeing and mana of tamariki
  • promotes harmful behaviour
  • is politically aligned.

This includes websites associated primarily with trading goods and services, such as Trade Me.

Approval of advertisements

Advertisements must be approved at the appropriate level:

  • National advertising — General Manager Caregiver Recruitment and Support
  • Regional advertising — Caregiver Recruitment and Support Manager
  • Local (site) advertising — Caregiver Recruitment and Support Manager