Caregiver advertising

Advertisements must not seek caregivers for specific tamariki.

Advertisements can be used to:

• attract people who may be interested in becoming a caregiver
• attract caregivers who are willing to provide a specific type of care, such as respite care or permanent care
• seek caregivers with skills or knowledge relevant to the local care population.

Advertisements can be placed online or in print media.

Advertisements must not be placed anywhere that:

• is inconsistent with the wellbeing and mana of tamariki
• promotes harmful behaviour
• is politically aligned.

This includes websites associated primarily with trading goods and services, such as Trade Me.

Advertisements must be approved at the appropriate level:

• National advertising — General Manager Caregiver Recruitment and Support
• Regional advertising — Caregiver Recruitment and Support Manager
• Local (site) advertising — Caregiver Recruitment and Support Manager