Legislative changes are in effect from 1 July 2019. We are introducing new ways of working with our tamariki, family/whānau and communities and new content is being added to the Practice Centre. Check out our 'What we’re working on' section. We welcome your feedback.

What we're working on

Page URL: https://practice.orangatamariki.govt.nz/policy/caregiver-advertising/
Printed: 21/09/2019
Printed pages may be out of date. Please check this information is current before using it in your practice.

Last updated: 26/08/2019

Caregiver advertising

This policy applies when we are advertising for caregivers.

Advertisements are for general recruitment

Advertisements must not seek caregivers for specific tamariki.

Advertisements can be used to:

  • attract people who may be interested in becoming a caregiver
  • attract caregivers who are willing to provide a specific type of care, such as respite care or permanent care
  • seek caregivers with skills or knowledge relevant to the local care population.

Where we can advertise

Advertisements can be placed online or in print media.

Advertisements must not be placed anywhere that:

  • is inconsistent with the wellbeing and mana of tamariki
  • promotes harmful behaviour
  • is politically aligned.

This includes websites associated primarily with trading goods and services, such as Trade Me.

Approval of advertisements

Advertisements must be approved at the appropriate level:

  • National advertising — General Manager Caregiver Recruitment and Support
  • Regional advertising — Caregiver Recruitment and Support Manager
  • Local (site) advertising — Caregiver Recruitment and Support Manager